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What is Bluetooth Proximity Advertising & Marketing?
Bluetooth technology is how mobile phones, computers and personal digital assistants (PDA’s), not to mention a broad selection of other devices, can be easily interconnected using a short range wireless connection. Using this technology, users can have all mobile and fixed computer devices be totally coordinated.
Bluetooth wireless technology is a short-range communication technology intended to replace the cables connecting portable and or fixed devices while maintaining high levels of security. The key features of Bluetooth technology are robustness, low power, and low cost. The Bluetooth specification defines a uniform structure for a wide range of devices to connect and communicate with each other.
Bluetooth technology has achieved global acceptance such that any Bluetooth enabled device, almost anywhere in the world, can connect to other Bluetooth enabled devices in proximity. Bluetooth enabled devices connect and communicate wirelessly through short-range, ad-hoc networks known as piconets. Each device can simultaneously communicate with up to seven other devices within a single piconet. Each device can also belong to several piconets simultaneously. Piconets are established dynamically and automatically as Bluetooth enabled devices enter and leave radio proximity.
Broadcast your Advertising Information directly to the most personable form of communication via our DMM & DS Bluetooth Advertising marketing System - The Cell Phone!
A Few Retail Applications:
With a stream of people but no guarantee they’ll enter your store, why not reach out and send them an invitation? Sending offers, coupons, details about your seasonal lines, and even random-chance prize promotions, will help ensure people leave the mall or shopping center with your goods in their shopping bags rather than your competitors.
Automobile New & Used Dealerships & RV Dealerships:
In a highly competitive market, why should customers choose your dealership? Perhaps because while walking by your business location they receive a message promoting a Special Sale or Unadvertised Leasing Special. Distributing flyers is highly untargeted and costly - why pay for several people to give out a limited supply of flyers to the few that pick them up (who may then just as quickly discard them) when you could send out an unlimited amount of Bluetooth Advertisement messages to anyone passing with a Bluetooth-enabled phone? They would still have to agree to accept the message, but in our experience people enjoy receiving messages on their cell phones. With our experience in design and advertising, we can work with you to translate that initial interest into repeat business.
Some of the ideas which you can realize with DMM & DS Bluetooth Marketing Software:
1. Create a text message and send it to your customers 2. Inform about services and send promotion codes to invite them within a time period to your store 3. Open a picture, write your message on it and send it 4. Open a movie (most of the mobile phones play 3 GP format) and send movie trailers 5. Create campaigns and custom scheduling. DMM & DS Bluetooth Marketing Software will start promotion while you are away! 6. Make analyses and check the statistics - accepted, rejected phones 7. Define application settings, timing, start up etc.
Some Application Areas:
Banks - Information about rates, loans, services Shopping Malls - Rebates, discounts, gifts, promotion messages Real Estate - Homes, spot prices Cinemas - New movie trailers, news Small Businesses - Fairs, conventions centers, promotion and service announcements Political Parties - Politically, information about services Night Clubs - Discount prizes, new drinks Hotels - Welcome messages, information about activities and information about the hotel Doctors - Services Car Rentals - Services, rebates
FOR MORE INFORMATION
CONTACT US AT:
bluetooth@colorledsigns.com
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